Global Adventure Travel Company
B2B account strategy + organic traffic growth.
Global
Adventure travel brand
The Challenge
A global adventure travel company needed improved organic visibility across hundreds of destination and trip pages spanning multiple countries. Content was duplicated across trip variations, and international SEO was poorly implemented.
The Strategy
Developed a B2B SEO strategy prioritizing high-revenue destinations, implementing proper hreflang signals, and creating a destination content framework giving each trip page unique value.
The Execution
Rolled out destination-specific content enhancements, resolved hreflang conflicts across regional domains, and built internal linking connecting trip pages to destination guides.
Results
Multi-market international SEO
Scope
Destination-specific optimization
Content
Hreflang and regional fixes
Technical
B2B agency account strategy
Approach
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