GEO Scorecard: How Visible Is Your Brand in AI Search?
AI systems like ChatGPT, Perplexity, and Google AI Overviews are becoming primary discovery channels. The GEO Scorecard measures whether your brand appears in their answers — and what to fix if it doesn't.
< 40/100
Average GEO score for brands that haven't optimized for AI search
What We Measure
The GEO Scorecard evaluates your brand across four dimensions that determine AI search visibility.
Entity Clarity
How well AI systems understand what your brand is, what it does, and why it's authoritative. Measures consistency across Knowledge Panels, structured data, and training data representation.
Citation Likelihood
The probability that AI systems will cite your brand when answering questions in your category. Based on content structure, source authority, and factual claim density.
AI-Parsable Content
How effectively AI systems can extract and use information from your website. Evaluates structured data, heading hierarchy, and content organization patterns.
Cross-Platform Consistency
Whether your brand signals are consistent across the platforms AI systems learn from: your website, Wikipedia, social profiles, review sites, and industry directories.
How It Works
Request your scorecard
Submit your website URL and we'll run our GEO analysis across all four dimensions.
Receive your score
Get a detailed report showing your overall GEO score and breakdown by dimension, with specific findings and benchmarks.
Get your action plan
Every scorecard includes prioritized recommendations — the specific changes that will have the biggest impact on your AI visibility.
Learn more about AI search optimization
Find out how AI sees your brand.
Get your free GEO Scorecard and discover your AI search visibility.