Leading B2B SaaS Accounting Platform
4X organic traffic. $30M new ARR.
4X
Organic traffic growth
The Challenge
A leading B2B SaaS accounting platform had plateaued at 300,000 monthly organic visitors. Despite strong brand recognition, organic search wasn't contributing meaningfully to pipeline or revenue. The content strategy was unfocused, with no clear connection between content topics and buyer intent stages.
The Strategy
We implemented a three-pronged approach: a comprehensive technical audit resolving crawl budget waste across 50,000+ URLs, a feature-based content strategy mapped directly to the buyer journey, and a Smart CTA system that dynamically matched calls-to-action to content intent.
The Execution
Over 18 months, we restructured site architecture to prioritize high-intent category pages, produced 200+ pieces of strategically targeted content, and deployed the Smart CTA system across all organic landing pages. SEO KPIs were integrated into the product team's OKRs.
Results
4X growth (300K → 1.2M monthly)
Organic Traffic
$30M attributed to organic
New ARR
200+ strategically targeted
Content Pieces
3X improvement via Smart CTAs
Conversion Rate
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