AllEvents.in — Global Event Discovery Platform
20%+ organic growth in 12 days across 2.5M URLs.
20%+
Organic growth in 12 days
The Challenge
AllEvents.in is one of the world's largest event discovery and ticketing platforms — serving over 20 million users across 40,000+ cities, with 300,000+ event organizers listing on the platform every month. At the scale of 2.5 million indexed URLs spanning city pages, category pages, and individual event listings, AllEvents.in needed to demonstrate significant organic growth within a tight 12-day window to meet angel investor growth conditions. The site had accumulated substantial technical debt: duplicate content across city and category pages, poor internal linking between related events, and slow page speeds undermining the user experience.
The Strategy
With a platform operating at the scale of AllEvents.in — millions of dynamically generated pages across tens of thousands of cities — brute-force optimization wasn't an option. We focused exclusively on high-leverage technical fixes that would cascade across the entire URL inventory. Our audit revealed that 40% of indexed pages were low-quality duplicates diluting crawl budget and link equity. The strategy prioritized consolidation, internal linking restructure, and indexation cleanup targeting the highest-traffic city and category pages first.
The Execution
Working around the clock for 12 days, we implemented aggressive canonicalization across AllEvents.in's 2.5 million URLs, restructured internal links to flow authority to top-converting city and event pages, and submitted targeted indexation requests for priority URLs. The scale of the operation — touching a platform that processes over $10M in annual ticketing volume — required precision to avoid disrupting live event listings and ticket sales.
Results
20%+ in just 12 days
Organic Growth
2.5M URLs across 40,000+ cities
Platform Scale
Met growth target on deadline
Investor Condition
40% duplicate pages resolved
Technical Fixes
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